Color

#b40fbd

#b40fbd
hex#b40fbd
rgbrgb(180, 15, 189)
hslhsl(297, 85%, 40%)
oklchoklch(0.549 0.25 325.7)
Closest name: Magentleman (#aa22bb)Relative luminance 0.1372

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18bd0f

#5d0fbd · #bd0f6f

#bdb40f · #0fbdb4

Split-complementary

Open in tool →

#6fbd0f · #0fbd5d

#bd5d0f · #18bd0f · #0f6fbd

Contrast

#b40fbd as textRatioAAAA largeAAAFix
Aaon white
5.61:1passpassfail
  • AAA: use #990da0 as the text (7.19:1)
Aaon black
3.74:1failpassfail
  • AA: use #cb11d4 as the text (4.57:1)
  • AAA: use #e955f1 as the text (7.03:1)
  • AA: or shift the background to #e8e8e8 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40fbd-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md