Color

#b40833

#b40833
hex#b40833
rgbrgb(180, 8, 51)
hslhsl(345, 91%, 37%)
oklchoklch(0.49 0.193 18.4)
Closest name: Akai Red (#bc012e)Relative luminance 0.1012

Colors that go with #b40833

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b489

#b40889 · #b43308

#33b408 · #0833b4

Split-complementary

Open in tool →

#08b433 · #0889b4

#89b408 · #08b489 · #3308b4

Contrast

#b40833 as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #af0832 as the text (7.23:1)
Aaon black
3.02:1failpassfail
  • AA: use #ea0b43 as the text (4.63:1)
  • AAA: use #f86388 as the text (7.13:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40833 as the background.

Brands using this color

Fonts for this mood

#b40833 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40833
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40833 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40833-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md