Color

#b40822

#b40822
hex#b40822
rgbrgb(180, 8, 34)
hslhsl(351, 91%, 37%)
oklchoklch(0.488 0.194 23.8)
Closest name: Bullseye (#b9030a)Relative luminance 0.0999

Colors that go with #b40822

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b49a

#b40878 · #b44508

#22b408 · #0822b4

Split-complementary

Open in tool →

#08b445 · #0878b4

#78b408 · #08b49a · #4508b4

Contrast

#b40822 as textRatioAAAA largeAAAFix
Aaon white
7:1passpasspassPasses AAA — no fix needed.
Aaon black
3:1failfailfail
  • AA: use #ea0b2c as the text (4.58:1)
  • AAA: use #f86379 as the text (7.05:1)
  • AA: or shift the background to #d1d1d1 (4.59:1)
  • AAA: or shift the background to #ffffff (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40822 as the background.

Brands using this color

Fonts for this mood

#b40822 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40822
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40822 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40822-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md