Color

#b37be5

#b37be5
hex#b37be5
rgbrgb(179, 123, 229)
hslhsl(272, 67%, 69%)
oklchoklch(0.682 0.16 307)
Closest name: Lavender (#b56edc)Relative luminance 0.2941

Colors that go with #b37be5

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ace57b

#7f7be5 · #e57be1

#e5b37b · #7be5b3

Split-complementary

Open in tool →

#e1e57b · #7be57f

#e57f7b · #ace57b · #7be1e5

Contrast

#b37be5 as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #9b50dc as the text (4.59:1)
  • AAA: use #7b27c4 as the text (7.17:1)
  • AA: or shift the background to #2b2b2b (4.64:1)
Aaon black
6.88:1passpassfail
  • AAA: use #b67fe6 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b37be5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b37be5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b37be5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b37be5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b37be5-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md