Color

#b23724

#b23724
hex#b23724
rgbrgb(178, 55, 36)
hslhsl(8, 66%, 42%)
oklchoklch(0.516 0.162 31.6)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1232

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#249fb2

#b22458 · #b27e24

#24b237 · #3724b2

Split-complementary

Open in tool →

#24b27e · #2458b2

#58b224 · #249fb2 · #7e24b2

Contrast

#b23724 as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #a13221 as the text (7.01:1)
Aaon black
3.46:1failpassfail
  • AA: use #d4422b as the text (4.61:1)
  • AAA: use #e07767 as the text (7:1)
  • AA: or shift the background to #dedede (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23724 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b23724 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23724
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b23724 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23724-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md