Color

#b0980c

#b0980c
hex#b0980c
rgbrgb(176, 152, 12)
hslhsl(51, 87%, 37%)
oklchoklch(0.681 0.138 97.6)
Closest name: Faint Gold (#b59410)Relative luminance 0.3171

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c25b0

#b0460c · #77b00c

#0cb098 · #980cb0

Split-complementary

Open in tool →

#0c77b0 · #460cb0

#0cb046 · #0c25b0 · #b00c77

Contrast

#b0980c as textRatioAAAA largeAAAFix
Aaon white
2.86:1failfailfail
  • AA: use #867309 as the text (4.7:1)
  • AAA: use #645607 as the text (7.3:1)
  • AA: or shift the background to #303030 (4.61:1)
  • AAA: or shift the background to #080808 (7:1)
Aaon black
7.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b0980c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b0980c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b0980c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b0980c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b0980c-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md