Color

#b0978d

#b0978d
hex#b0978d
rgbrgb(176, 151, 141)
hslhsl(17, 18%, 62%)
oklchoklch(0.696 0.033 43)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3329

Colors that go with #b0978d

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b0978d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8da6b0

#b08d94 · #b0a88d

#8db097 · #978db0

Split-complementary

Open in tool →

#8db0a8 · #8d94b0

#94b08d · #8da6b0 · #a88db0

Contrast

#b0978d as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #8d6f62 as the text (4.58:1)
  • AAA: use #695249 as the text (7.23:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.09:1)
Aaon black
7.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b0978d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#b0978d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b0978d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b0978d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b0978d-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md