Brand color

Auth0 Primary

#0a84ae
hex#0a84ae
rgbrgb(10, 132, 174)
hslhsl(195, 89%, 36%)
oklchoklch(0.575 0.112 230)
From Auth0 brand colorsRelative luminance 0.1962

Auth0 Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae330a

#0aae85 · #0a33ae

#ae0a85 · #85ae0a

Split-complementary

Open in tool →

#ae0a33 · #ae850a

#850aae · #ae330a · #33ae0a

Contrast

Auth0 Primary as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #0a7da4 as the text (4.68:1)
  • AAA: use #07607d as the text (7.05:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.92:1passpassfail
  • AAA: use #0ca2d4 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Auth0 Primary as the background.

Brands using this color

Fonts for this mood

Auth0 Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Auth0 Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0a84ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0a84ae-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md