Color

#af0440

#af0440
hex#af0440
rgbrgb(175, 4, 64)
hslhsl(339, 96%, 35%)
oklchoklch(0.482 0.191 12.2)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0957

Colors that go with #af0440

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04af73

#af0495 · #af1d04

#40af04 · #0440af

Split-complementary

Open in tool →

#04af1d · #0495af

#95af04 · #04af73 · #1d04af

Contrast

#af0440 as textRatioAAAA largeAAAFix
Aaon white
7.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #e60554 as the text (4.51:1)
  • AAA: use #fc5a93 as the text (7.02:1)
  • AA: or shift the background to #cfcfcf (4.63:1)
  • AAA: or shift the background to #fcfcfc (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #af0440 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#af0440 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #af0440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #af0440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/af0440-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md