Color

#aec74d

#aec74d
hex#aec74d
rgbrgb(174, 199, 77)
hslhsl(72, 52%, 54%)
oklchoklch(0.787 0.15 119.8)
Closest name: Celery (#b4c04c)Relative luminance 0.5038

Colors that go with #aec74d

Charcoal, Cornflower Blue and Plum lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#654dc7

#c7a24d · #71c74d

#4daec7 · #c74dae

Split-complementary

Open in tool →

#4d71c7 · #a24dc7

#4dc7a2 · #654dc7 · #c74d71

Contrast

#aec74d as textRatioAAAA largeAAAFix
Aaon white
1.9:1failfailfail
  • AA: use #6b7c27 as the text (4.63:1)
  • AAA: use #505d1d as the text (7.18:1)
  • AA: or shift the background to #4a4a4a (4.67:1)
  • AAA: or shift the background to #2e2e2e (7.16:1)
Aaon black
11.08:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aec74d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #aec74d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aec74d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aec74d-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md