Color

#ae3243

#ae3243
hex#ae3243
rgbrgb(174, 50, 67)
hslhsl(352, 55%, 44%)
oklchoklch(0.509 0.159 17.3)
Closest name: Amore (#ae2f48)Relative luminance 0.1169

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32ae9d

#ae3281 · #ae6032

#43ae32 · #3243ae

Split-complementary

Open in tool →

#32ae60 · #3281ae

#81ae32 · #32ae9d · #6032ae

Contrast

#ae3243 as textRatioAAAA largeAAAFix
Aaon white
6.29:1passpassfail
  • AAA: use #9e2e3d as the text (7.21:1)
Aaon black
3.34:1failpassfail
  • AA: use #ca495a as the text (4.61:1)
  • AAA: use #d97d89 as the text (7.25:1)
  • AA: or shift the background to #dbdbdb (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae3243 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae3243 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae3243
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae3243 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae3243-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md