Color

#ae2474

#ae2474
hex#ae2474
rgbrgb(174, 36, 116)
hslhsl(325, 66%, 41%)
oklchoklch(0.511 0.187 350.6)
Closest name: King’s Plum Pie (#b3107a)Relative luminance 0.1152

Colors that go with #ae2474

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24ae5d

#a224ae · #ae242f

#74ae24 · #2474ae

Split-complementary

Open in tool →

#2fae24 · #24aea2

#aea224 · #24ae5d · #242fae

Contrast

#ae2474 as textRatioAAAA largeAAAFix
Aaon white
6.36:1passpassfail
  • AAA: use #a1216c as the text (7.12:1)
Aaon black
3.3:1failpassfail
  • AA: use #d42b8e as the text (4.54:1)
  • AAA: use #e26fb2 as the text (7.15:1)
  • AA: or shift the background to #d9d9d9 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae2474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae2474 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae2474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae2474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae2474-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md