Color

#ae132b

#ae132b
hex#ae132b
rgbrgb(174, 19, 43)
hslhsl(351, 80%, 38%)
oklchoklch(0.481 0.184 21.5)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13ae97

#ae1378 · #ae4a13

#2bae13 · #132bae

Split-complementary

Open in tool →

#13ae4a · #1378ae

#78ae13 · #13ae97 · #4a13ae

Contrast

#ae132b as textRatioAAAA largeAAAFix
Aaon white
7.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #e61938 as the text (4.56:1)
  • AAA: use #ef6c80 as the text (7.13:1)
  • AA: or shift the background to #cfcfcf (4.6:1)
  • AAA: or shift the background to #ffffff (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae132b as the background.

Brands using this color

Fonts for this mood

#ae132b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae132b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae132b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae132b-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md