Color

#ae0437

#ae0437
hex#ae0437
rgbrgb(174, 4, 55)
hslhsl(342, 96%, 35%)
oklchoklch(0.478 0.189 15.8)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0936

Colors that go with #ae0437

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04af7c

#af048d · #af2604

#37af04 · #0437af

Split-complementary

Open in tool →

#04af26 · #048daf

#8daf04 · #04af7c · #2604af

Contrast

#ae0437 as textRatioAAAA largeAAAFix
Aaon white
7.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #eb054a as the text (4.65:1)
  • AAA: use #fc5f8e as the text (7.17:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fafafa (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae0437 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae0437 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae0437
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae0437 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae0437-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md