Color

#ae0435

#ae0435
hex#ae0435
rgbrgb(174, 4, 53)
hslhsl(343, 96%, 35%)
oklchoklch(0.478 0.189 16.6)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0934

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04af7e

#af048a · #af2904

#34af04 · #0434af

Split-complementary

Open in tool →

#04af29 · #048aaf

#8aaf04 · #04af7e · #2904af

Contrast

#ae0435 as textRatioAAAA largeAAAFix
Aaon white
7.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #eb0546 as the text (4.64:1)
  • AAA: use #fc5f8b as the text (7.15:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae0435 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae0435 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae0435
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae0435 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae0435-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md