Color

#ada78a

#ada78a
hex#ada78a
rgbrgb(173, 167, 138)
hslhsl(50, 18%, 61%)
oklchoklch(0.726 0.041 97.6)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3836

Colors that go with #ada78a

Charcoal, Lilac and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8a90ad

#ad968a · #a2ad8a

#8aada7 · #a78aad

Split-complementary

Open in tool →

#8aa2ad · #968aad

#8aad96 · #8a90ad · #ad8aa2

Contrast

#ada78a as textRatioAAAA largeAAAFix
Aaon white
2.42:1failfailfail
  • AA: use #7b7556 as the text (4.64:1)
  • AAA: use #5d5941 as the text (7.07:1)
  • AA: or shift the background to #3b3b3b (4.63:1)
  • AAA: or shift the background to #1c1c1c (7.04:1)
Aaon black
8.67:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada78a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada78a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada78a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada78a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada78a-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md