Color

#ada243

#ada243
hex#ada243
rgbrgb(173, 162, 67)
hslhsl(54, 44%, 47%)
oklchoklch(0.703 0.117 102.7)
Closest name: Countryside (#a4a404)Relative luminance 0.3513

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#434ead

#ad6d43 · #82ad43

#43ada2 · #a243ad

Split-complementary

Open in tool →

#4382ad · #6d43ad

#43ad6d · #434ead · #ad4382

Contrast

#ada243 as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #7d7531 as the text (4.71:1)
  • AAA: use #5f5a25 as the text (7.06:1)
  • AA: or shift the background to #363636 (4.62:1)
  • AAA: or shift the background to #141414 (7.04:1)
Aaon black
8.03:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada243 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada243 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada243
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada243 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada243-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md