Color

#ad977b

#ad977b
hex#ad977b
rgbrgb(173, 151, 123)
hslhsl(34, 23%, 58%)
oklchoklch(0.689 0.047 73.6)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.3245

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7b91ad

#ad7f7b · #a9ad7b

#7bad97 · #977bad

Split-complementary

Open in tool →

#7ba9ad · #7f7bad

#7bad7f · #7b91ad · #ad7ba9

Contrast

#ad977b as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #877154 as the text (4.65:1)
  • AAA: use #64543f as the text (7.29:1)
  • AA: or shift the background to #333333 (4.51:1)
  • AAA: or shift the background to #0a0a0a (7.06:1)
Aaon black
7.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad977b as the background.

Brands using this color

Fonts for this mood

#ad977b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad977b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad977b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad977b-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md