Color

#ad78dd

#ad78dd
hex#ad78dd
rgbrgb(173, 120, 221)
hslhsl(271, 60%, 67%)
oklchoklch(0.667 0.153 306.9)
Closest name: Lavender (#b56edc)Relative luminance 0.2754

Colors that go with #ad78dd

Olive Drab, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9dd78

#7a78dd · #dd78dc

#ddad78 · #78ddad

Split-complementary

Open in tool →

#dcdd78 · #78dd7a

#dd7a78 · #a9dd78 · #78dcdd

Contrast

#ad78dd as textRatioAAAA largeAAAFix
Aaon white
3.23:1failpassfail
  • AA: use #9654d4 as the text (4.65:1)
  • AAA: use #782fbc as the text (7.16:1)
  • AA: or shift the background to #292929 (4.51:1)
Aaon black
6.51:1passpassfail
  • AAA: use #b281df as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad78dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad78dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad78dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad78dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad78dd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md