Color

#ad7301

#ad7301
hex#ad7301
rgbrgb(173, 115, 1)
hslhsl(40, 99%, 34%)
oklchoklch(0.601 0.127 74)
Closest name: Caramel (#af6f09)Relative luminance 0.2115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#013aad

#ad1d01 · #90ad01

#01ad73 · #7301ad

Split-complementary

Open in tool →

#0190ad · #1d01ad

#01ad1d · #013aad · #ad0190

Contrast

#ad7301 as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #9d6901 as the text (4.71:1)
  • AAA: use #754e01 as the text (7.38:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.23:1passpassfail
  • AAA: use #cb8801 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad7301 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad7301 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad7301
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad7301 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad7301-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md