Color

#ad44ca

#ad44ca
hex#ad44ca
rgbrgb(173, 68, 202)
hslhsl(287, 56%, 53%)
oklchoklch(0.584 0.212 318.2)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1728

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61ca44

#6a44ca · #ca44a4

#caad44 · #44caad

Split-complementary

Open in tool →

#a4ca44 · #44ca6a

#ca6a44 · #61ca44 · #44a4ca

Contrast

#ad44ca as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #862d9f as the text (7.27:1)
Aaon black
4.46:1failpassfail
  • AA: use #af48cb as the text (4.61:1)
  • AAA: use #c478d9 as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad44ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad44ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad44ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad44ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad44ca-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md