Color

#ad0540

#ad0540
hex#ad0540
rgbrgb(173, 5, 64)
hslhsl(339, 94%, 35%)
oklchoklch(0.478 0.189 12)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#05ad72

#ad0594 · #ad1f05

#40ad05 · #0540ad

Split-complementary

Open in tool →

#05ad1f · #0594ad

#94ad05 · #05ad72 · #1f05ad

Contrast

#ad0540 as textRatioAAAA largeAAAFix
Aaon white
7.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #e90756 as the text (4.63:1)
  • AAA: use #fa5c93 as the text (7.02:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fafafa (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad0540 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad0540 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad0540
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad0540 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad0540-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md