Color

#ad01aa

#ad01aa
hex#ad01aa
rgbrgb(173, 1, 170)
hslhsl(301, 99%, 34%)
oklchoklch(0.523 0.239 329.3)
Closest name: Magentle (#aa11aa)Relative luminance 0.1181

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad04

#5a01ad · #ad0154

#aaad01 · #01aaad

Split-complementary

Open in tool →

#54ad01 · #01ad5a

#ad5a01 · #01ad04 · #0154ad

Contrast

#ad01aa as textRatioAAAA largeAAAFix
Aaon white
6.25:1passpassfail
  • AAA: use #9d019b as the text (7.21:1)
Aaon black
3.36:1failpassfail
  • AA: use #d001cd as the text (4.57:1)
  • AAA: use #fe2ffb as the text (7.01:1)
  • AA: or shift the background to #dbdbdb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad01aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad01aa reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad01aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad01aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad01aa-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md