Color

#ad0179

#ad0179
hex#ad0179
rgbrgb(173, 1, 121)
hslhsl(318, 99%, 34%)
oklchoklch(0.497 0.209 346.8)
Closest name: Katy Berry (#aa0077)Relative luminance 0.1029

Colors that go with #ad0179

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad34

#8a01ad · #ad0123

#79ad01 · #0179ad

Split-complementary

Open in tool →

#23ad01 · #01ad8a

#ad8a01 · #01ad34 · #0123ad

Contrast

#ad0179 as textRatioAAAA largeAAAFix
Aaon white
6.87:1passpassfail
  • AAA: use #a70175 as the text (7.23:1)
Aaon black
3.06:1failpassfail
  • AA: use #df019d as the text (4.63:1)
  • AAA: use #fe4dc9 as the text (7.12:1)
  • AA: or shift the background to #d4d4d4 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad0179 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad0179 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad0179
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad0179 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad0179-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md