Color

#ad015f

#ad015f
hex#ad015f
rgbrgb(173, 1, 95)
hslhsl(327, 99%, 34%)
oklchoklch(0.486 0.198 357.9)
Closest name: Aztec Warrior (#bb0066)Relative luminance 0.0973

Colors that go with #ad015f

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad4e

#a401ad · #ad0109

#5fad01 · #015fad

Split-complementary

Open in tool →

#09ad01 · #01ada4

#ada401 · #01ad4e · #0109ad

Contrast

#ad015f as textRatioAAAA largeAAAFix
Aaon white
7.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #e4017e as the text (4.6:1)
  • AAA: use #fe52b1 as the text (7.06:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad015f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad015f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad015f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad015f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad015f-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md