Color

#ac990c

#ac990c
hex#ac990c
rgbrgb(172, 153, 12)
hslhsl(53, 87%, 36%)
oklchoklch(0.679 0.139 100.3)
Closest name: Faint Gold (#b59410)Relative luminance 0.3158

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c1fac

#ac490c · #6eac0c

#0cac99 · #990cac

Split-complementary

Open in tool →

#0c6eac · #490cac

#0cac49 · #0c1fac · #ac0c6e

Contrast

#ac990c as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #867709 as the text (4.51:1)
  • AAA: use #645907 as the text (7.06:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.1:1)
Aaon black
7.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac990c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac990c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac990c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac990c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac990c-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md