Color

#ac73f2

#ac73f2
hex#ac73f2
rgbrgb(172, 115, 242)
hslhsl(267, 83%, 70%)
oklchoklch(0.67 0.186 302.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2744

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b9f273

#7379f2 · #ec73f2

#f2ac73 · #73f2ac

Split-complementary

Open in tool →

#f2ec73 · #79f273

#f27379 · #b9f273 · #73f2ec

Contrast

#ac73f2 as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #964eef as the text (4.53:1)
  • AAA: use #7315e5 as the text (7.08:1)
  • AA: or shift the background to #262626 (4.68:1)
Aaon black
6.49:1passpassfail
  • AAA: use #b27cf3 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac73f2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac73f2 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac73f2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac73f2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac73f2-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md