Color

#ac73dd

#ac73dd
hex#ac73dd
rgbrgb(172, 115, 221)
hslhsl(272, 61%, 66%)
oklchoklch(0.658 0.161 307.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2625

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5dd73

#7773dd · #dd73da

#ddac73 · #73ddac

Split-complementary

Open in tool →

#dadd73 · #73dd77

#dd7773 · #a5dd73 · #73dadd

Contrast

#ac73dd as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #9853d5 as the text (4.63:1)
  • AAA: use #7a2ebd as the text (7.11:1)
  • AA: or shift the background to #262626 (4.5:1)
Aaon black
6.25:1passpassfail
  • AAA: use #b380e0 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac73dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac73dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac73dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac73dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac73dd-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md