Color

#ac49da

#ac49da
hex#ac49da
rgbrgb(172, 73, 218)
hslhsl(281, 66%, 57%)
oklchoklch(0.598 0.22 313.1)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.186

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77da49

#6449da · #da49bf

#daac49 · #49daac

Split-complementary

Open in tool →

#bfda49 · #49da64

#da6449 · #77da49 · #49bfda

Contrast

#ac49da as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #aa45d9 as the text (4.6:1)
  • AAA: use #8825b6 as the text (7.03:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #c178e3 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac49da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac49da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac49da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac49da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac49da-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md