Color

#ac1b27

#ac1b27
hex#ac1b27
rgbrgb(172, 27, 39)
hslhsl(355, 73%, 39%)
oklchoklch(0.481 0.178 23.8)
Closest name: Blood Rush (#aa2222)Relative luminance 0.097

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1baca0

#ac1b70 · #ac571b

#27ac1b · #1b27ac

Split-complementary

Open in tool →

#1bac57 · #1b70ac

#70ac1b · #1baca0 · #571bac

Contrast

#ac1b27 as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #de2b3a as the text (4.51:1)
  • AAA: use #e9727c as the text (7.16:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac1b27 as the background.

Brands using this color

Fonts for this mood

#ac1b27 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac1b27
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac1b27 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac1b27-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md