Color

#ab74e2

#ab74e2
hex#ab74e2
rgbrgb(171, 116, 226)
hslhsl(270, 65%, 67%)
oklchoklch(0.661 0.165 305.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abe274

#7474e2 · #e274e2

#e2ab74 · #74e2ab

Split-complementary

Open in tool →

#e2e274 · #74e274

#e27474 · #abe274 · #74e2e2

Contrast

#ab74e2 as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #9652da as the text (4.65:1)
  • AAA: use #782ac6 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.33:1passpassfail
  • AAA: use #b381e4 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab74e2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab74e2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab74e2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab74e2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab74e2-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md