Color

#ab72cf

#ab72cf
hex#ab72cf
rgbrgb(171, 114, 207)
hslhsl(277, 49%, 63%)
oklchoklch(0.648 0.146 311.2)
Closest name: Lavender (#b56edc)Relative luminance 0.252

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96cf72

#7d72cf · #cf72c4

#cfab72 · #72cfab

Split-complementary

Open in tool →

#c4cf72 · #72cf7d

#cf7d72 · #96cf72 · #72c4cf

Contrast

#ab72cf as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #9c58c6 as the text (4.54:1)
  • AAA: use #7a38a3 as the text (7.19:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #b482d4 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab72cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab72cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab72cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab72cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab72cf-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md