Color

#ab401c

#ab401c
hex#ab401c
rgbrgb(171, 64, 28)
hslhsl(15, 72%, 39%)
oklchoklch(0.515 0.148 37.9)
Closest name: Barbarossa (#a84734)Relative luminance 0.1241

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c87ab

#ab1c40 · #ab871c

#1cab40 · #401cab

Split-complementary

Open in tool →

#1cab87 · #1c40ab

#40ab1c · #1c87ab · #871cab

Contrast

#ab401c as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #9a3919 as the text (7.06:1)
Aaon black
3.48:1failpassfail
  • AA: use #ca4b21 as the text (4.54:1)
  • AAA: use #e37854 as the text (7.08:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab401c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ab401c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab401c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab401c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab401c-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md