Color

#ab3f90

#ab3f90
hex#ab3f90
rgbrgb(171, 63, 144)
hslhsl(315, 46%, 46%)
oklchoklch(0.544 0.169 338.8)
Closest name: Fandango (#b53389)Relative luminance 0.1423

Colors that go with #ab3f90

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3fab5a

#903fab · #ab3f5a

#90ab3f · #3f90ab

Split-complementary

Open in tool →

#5aab3f · #3fab90

#ab903f · #3fab5a · #3f5aab

Contrast

#ab3f90 as textRatioAAAA largeAAAFix
Aaon white
5.46:1passpassfail
  • AAA: use #8d3477 as the text (7.27:1)
Aaon black
3.85:1failpassfail
  • AA: use #bc499f as the text (4.59:1)
  • AAA: use #cd79b8 as the text (7.02:1)
  • AA: or shift the background to #ebebeb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab3f90 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab3f90 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab3f90
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab3f90 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab3f90-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md