Color

#ab1c25

#ab1c25
hex#ab1c25
rgbrgb(171, 28, 37)
hslhsl(356, 72%, 39%)
oklchoklch(0.48 0.177 24.6)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0962

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1caba2

#ab1c6d · #ab5a1c

#25ab1c · #1c25ab

Split-complementary

Open in tool →

#1cab5a · #1c6dab

#6dab1c · #1caba2 · #5a1cab

Contrast

#ab1c25 as textRatioAAAA largeAAAFix
Aaon white
7.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #dd313c as the text (4.58:1)
  • AAA: use #e8737a as the text (7.16:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #ffffff (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab1c25 as the background.

Brands using this color

Fonts for this mood

#ab1c25 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab1c25
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab1c25 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab1c25-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md