Color

#ab1752

#ab1752
hex#ab1752
rgbrgb(171, 23, 82)
hslhsl(336, 76%, 38%)
oklchoklch(0.486 0.182 4.7)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.0988

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17ab70

#ab179c · #ab2617

#52ab17 · #1752ab

Split-complementary

Open in tool →

#17ab26 · #179cab

#9cab17 · #17ab70 · #2617ab

Contrast

#ab1752 as textRatioAAAA largeAAAFix
Aaon white
7.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #e01f6c as the text (4.58:1)
  • AAA: use #eb6b9e as the text (7.13:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab1752 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab1752 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab1752
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab1752 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab1752-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md