Color

#aa77e4

#aa77e4
hex#aa77e4
rgbrgb(170, 119, 228)
hslhsl(268, 67%, 68%)
oklchoklch(0.666 0.163 303.9)
Closest name: Lavender (#b56edc)Relative luminance 0.2734

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1e477

#777ae4 · #e077e4

#e4aa77 · #77e4aa

Split-complementary

Open in tool →

#e4e077 · #7ae477

#e4777a · #b1e477 · #77e4e0

Contrast

#aa77e4 as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #9455dd as the text (4.56:1)
  • AAA: use #7528cc as the text (7.16:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.47:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa77e4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa77e4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa77e4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa77e4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa77e4-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md