Color

#aa74f1

#aa74f1
hex#aa74f1
rgbrgb(170, 116, 241)
hslhsl(266, 82%, 70%)
oklchoklch(0.669 0.183 301.6)
Closest name: Lavender (#b56edc)Relative luminance 0.2739

Colors that go with #aa74f1

Medium Sea Green, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbf174

#747cf1 · #e974f1

#f1aa74 · #74f1aa

Split-complementary

Open in tool →

#f1e974 · #7cf174

#f1747c · #bbf174 · #74f1e9

Contrast

#aa74f1 as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #944fee as the text (4.55:1)
  • AAA: use #6f16e3 as the text (7.24:1)
  • AA: or shift the background to #262626 (4.67:1)
Aaon black
6.48:1passpassfail
  • AAA: use #b07df2 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa74f1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa74f1 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa74f1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa74f1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa74f1-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md