Color

#aa73ed

#aa73ed
hex#aa73ed
rgbrgb(170, 115, 237)
hslhsl(267, 77%, 69%)
oklchoklch(0.665 0.18 302.6)
Closest name: Lavender (#b56edc)Relative luminance 0.2692

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6ed73

#7379ed · #e773ed

#edaa73 · #73edaa

Split-complementary

Open in tool →

#ede773 · #79ed73

#ed7379 · #b6ed73 · #73ede7

Contrast

#aa73ed as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #944fe8 as the text (4.62:1)
  • AAA: use #731ddd as the text (7.12:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #b281ef as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa73ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa73ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa73ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa73ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa73ed-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md