Color

#aa301d

#aa301d
hex#aa301d
rgbrgb(170, 48, 29)
hslhsl(8, 71%, 39%)
oklchoklch(0.494 0.162 31.7)
Closest name: Brick (#a03623)Relative luminance 0.1075

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d97aa

#aa1d51 · #aa761d

#1daa30 · #301daa

Split-complementary

Open in tool →

#1daa76 · #1d51aa

#51aa1d · #1d97aa · #761daa

Contrast

#aa301d as textRatioAAAA largeAAAFix
Aaon white
6.67:1passpassfail
  • AAA: use #a12d1b as the text (7.22:1)
Aaon black
3.15:1failpassfail
  • AA: use #d63c24 as the text (4.53:1)
  • AAA: use #e57766 as the text (7.16:1)
  • AA: or shift the background to #d6d6d6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa301d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa301d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa301d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa301d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa301d-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md