Color

#aa0378

#aa0378
hex#aa0378
rgbrgb(170, 3, 120)
hslhsl(318, 97%, 34%)
oklchoklch(0.491 0.206 346.4)
Closest name: Katy Berry (#aa0077)Relative luminance 0.0997

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03ab35

#8903ab · #ab0324

#78ab03 · #0378ab

Split-complementary

Open in tool →

#24ab03 · #03ab89

#ab8903 · #03ab35 · #0324ab

Contrast

#aa0378 as textRatioAAAA largeAAAFix
Aaon white
7.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.99:1failfailfail
  • AA: use #dd039c as the text (4.57:1)
  • AAA: use #fc4fc8 as the text (7.09:1)
  • AA: or shift the background to #cfcfcf (4.5:1)
  • AAA: or shift the background to #ffffff (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa0378 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa0378 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa0378
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa0378 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa0378-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md