Color

#a978ab

#a978ab
hex#a978ab
rgbrgb(169, 120, 171)
hslhsl(298, 23%, 57%)
oklchoklch(0.639 0.093 325.3)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2481

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7aab78

#9078ab · #ab7893

#aba978 · #78aba9

Split-complementary

Open in tool →

#93ab78 · #78ab90

#ab9078 · #7aab78 · #7893ab

Contrast

#a978ab as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #9b629d as the text (4.54:1)
  • AAA: use #734974 as the text (7.16:1)
  • AA: or shift the background to #212121 (4.57:1)
Aaon black
5.96:1passpassfail
  • AAA: use #b388b4 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a978ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a978ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a978ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a978ab-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md