Color

#a74490

#a74490
hex#a74490
rgbrgb(167, 68, 144)
hslhsl(314, 42%, 46%)
oklchoklch(0.544 0.158 337.6)
Closest name: Fandango (#b53389)Relative luminance 0.1436

Colors that go with #a74490

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44a75b

#8c44a7 · #a7445e

#90a744 · #4490a7

Split-complementary

Open in tool →

#5ea744 · #44a78c

#a78c44 · #44a75b · #445ea7

Contrast

#a74490 as textRatioAAAA largeAAAFix
Aaon white
5.42:1passpassfail
  • AAA: use #8a3877 as the text (7.21:1)
Aaon black
3.87:1failpassfail
  • AA: use #b74e9e as the text (4.6:1)
  • AAA: use #ca7db8 as the text (7.14:1)
  • AA: or shift the background to #ebebeb (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a74490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a74490 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a74490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a74490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a74490-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md