Color

#a698dc

#a698dc
hex#a698dc
rgbrgb(166, 152, 220)
hslhsl(252, 49%, 73%)
oklchoklch(0.717 0.099 293.2)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3573

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cedc98

#98addc · #c898dc

#dca698 · #98dca6

Split-complementary

Open in tool →

#dcc898 · #addc98

#dc98ad · #cedc98 · #98dcc8

Contrast

#a698dc as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #7b67cb as the text (4.52:1)
  • AAA: use #5a41be as the text (7.16:1)
  • AA: or shift the background to #383838 (4.55:1)
  • AAA: or shift the background to #141414 (7.15:1)
Aaon black
8.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a698dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a698dc reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a698dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a698dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a698dc-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md