Color

#a440dd

#a440dd
hex#a440dd
rgbrgb(164, 64, 221)
hslhsl(278, 70%, 56%)
oklchoklch(0.581 0.231 310.2)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1678

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7add40

#5540dd · #dd40c8

#dda440 · #40dda4

Split-complementary

Open in tool →

#c8dd40 · #40dd55

#dd5540 · #7add40 · #40c8dd

Contrast

#a440dd as textRatioAAAA largeAAAFix
Aaon white
4.82:1passpassfail
  • AAA: use #8522bf as the text (7.05:1)
Aaon black
4.36:1failpassfail
  • AA: use #a645de as the text (4.53:1)
  • AAA: use #bf79e7 as the text (7.1:1)
  • AA: or shift the background to #f7f7f7 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a440dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a440dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a440dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a440dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a440dd-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md