Color

#a40eb4

#a40eb4
hex#a40eb4
rgbrgb(164, 14, 180)
hslhsl(294, 86%, 38%)
oklchoklch(0.519 0.238 323.3)
Closest name: Magentle (#aa11aa)Relative luminance 0.115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1eb40e

#500eb4 · #b40e72

#b4a40e · #0eb4a4

Split-complementary

Open in tool →

#72b40e · #0eb450

#b4500e · #1eb40e · #0e72b4

Contrast

#a40eb4 as textRatioAAAA largeAAAFix
Aaon white
6.36:1passpassfail
  • AAA: use #970ca6 as the text (7.19:1)
Aaon black
3.3:1failpassfail
  • AA: use #ca11df as the text (4.66:1)
  • AAA: use #e45ef3 as the text (7.19:1)
  • AA: or shift the background to #d9d9d9 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40eb4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40eb4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40eb4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40eb4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40eb4-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md