Color

#a374d2

#a374d2
hex#a374d2
rgbrgb(163, 116, 210)
hslhsl(270, 51%, 64%)
oklchoklch(0.644 0.143 305.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.2493

Colors that go with #a374d2

Taupe, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3d274

#7474d2 · #d274d2

#d2a374 · #74d2a3

Split-complementary

Open in tool →

#d2d274 · #74d274

#d27474 · #a3d274 · #74d2d2

Contrast

#a374d2 as textRatioAAAA largeAAAFix
Aaon white
3.51:1failpassfail
  • AA: use #9159c9 as the text (4.69:1)
  • AAA: use #7539b1 as the text (7.06:1)
  • AA: or shift the background to #212121 (4.59:1)
Aaon black
5.99:1passpassfail
  • AAA: use #ad84d7 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a374d2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a374d2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a374d2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a374d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a374d2-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md