Color

#a373dd

#a373dd
hex#a373dd
rgbrgb(163, 115, 221)
hslhsl(267, 61%, 66%)
oklchoklch(0.649 0.159 303.2)
Closest name: mediumpurple (#9370db)Relative luminance 0.2527

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aedd73

#7379dd · #d873dd

#dda373 · #73dda3

Split-complementary

Open in tool →

#ddd873 · #79dd73

#dd7379 · #aedd73 · #73ddd8

Contrast

#a373dd as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #9057d6 as the text (4.65:1)
  • AAA: use #7330c5 as the text (7.1:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #ae84e1 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a373dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a373dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a373dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a373dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a373dd-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md