Color

#a372fd

#a372fd
hex#a372fd
rgbrgb(163, 114, 253)
hslhsl(261, 97%, 72%)
oklchoklch(0.666 0.199 296.9)
Closest name: Periwinkle (#8e82fe)Relative luminance 0.2691

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccfd72

#7287fd · #e872fd

#fda372 · #72fda3

Split-complementary

Open in tool →

#fde872 · #87fd72

#fd7287 · #ccfd72 · #72fde8

Contrast

#a372fd as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #8c4ffc as the text (4.53:1)
  • AAA: use #610efb as the text (7.08:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #ad81fd as the text (7.34:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a372fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a372fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a372fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a372fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a372fd-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md