Color

#a3243f

#a3243f
hex#a3243f
rgbrgb(163, 36, 63)
hslhsl(347, 64%, 39%)
oklchoklch(0.475 0.162 14.4)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0941

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24a388

#a3247f · #a34824

#3fa324 · #243fa3

Split-complementary

Open in tool →

#24a348 · #247fa3

#7fa324 · #24a388 · #4824a3

Contrast

#a3243f as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #d43a5c as the text (4.56:1)
  • AAA: use #e1758c as the text (7.12:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a3243f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a3243f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a3243f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a3243f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a3243f-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md